Do you ever hear the sound of a can opening and immediately think of the world’s favourite soft drink? If you’ve seen an advertisement and right away knew what company or product it was for, that is the result of consistent branding. The reason why today’s biggest brands use the same logo, imagery, colours and jingles for years on end is because they know their customers will immediately recognize it.
In the voice-over industry, an industry that is primarily built upon the way things sound, branding allows you to “put a face to a name”. While branding is generally thought of as a visual identity, it also encompasses a brand’s message and personality.
So why is brand consistency so important?Continue reading “Consistent voice-over branding and why it sells”